Congratulations! You’ve created a mobile game and are ready to share it with the world. But with millions of apps vying for attention, how do you stand out? Getting featured on the App Store is a powerful way to boost visibility and downloads.
This guide will walk you through the steps of getting your mobile game featured on the App Store. From optimizing your app to engaging with Apple, we’ll cover everything you need to know to increase your chances of getting that coveted feature.
1. Understand App Store Features and Criteria
The App Store features different types of apps, including “New Games We Love,” “Games You Might Like,” and “Editor’s Choice.” Each feature has its own criteria, and understanding these criteria is crucial.
- New Games We Love: This feature highlights new releases with high quality, innovative gameplay, and polished graphics. It’s a great way to get early exposure for your game.
- Games You Might Like: This feature recommends apps based on user preferences and what other users are downloading. It’s a great way to reach a wider audience.
- Editor’s Choice: This feature recognizes exceptional apps with outstanding design, innovative gameplay, and overall excellence. It’s the most prestigious feature and can significantly boost your game’s visibility.
2. Optimize Your App for Discovery
Before even thinking about features, you need to make sure your app is discoverable. This means optimizing your app listing with relevant keywords, high-quality screenshots, and a compelling description.
- Keywords: Choose keywords that accurately describe your game and are likely to be used by potential players. Use Apple’s Search Ads tool to research popular keywords in your game category.
- Screenshots: Use high-quality screenshots that highlight the best features of your game. Capture moments that are engaging and visually appealing.
- App Description: Write a compelling description that accurately reflects the gameplay and unique selling points of your game. Make sure it’s concise, clear, and easy to read.
3. Craft a Compelling Story and Build Buzz
App Store editors look for games with a compelling story and a strong brand identity. Think about what makes your game unique and why players should care.
- Develop a Brand Story: Create a narrative around your game that resonates with players. This could be your creative process, the inspiration behind the game, or its cultural significance.
- Engage with Influencers: Reach out to relevant influencers and bloggers in the gaming community. Offer them early access to your game and encourage them to review it.
- Build a Community: Create a social media presence and encourage players to share their experiences. This will help build buzz around your game and demonstrate its potential.
4. Submit Your App for Consideration
Once your app is optimized and you’ve started building buzz, you can submit it for consideration. Apple has a dedicated submission process for app features, which you can access through App Store Connect.
- Submit a Feature Request: Use the App Store Connect portal to submit a request for your app to be considered for a feature. Be sure to highlight your game’s unique selling points and why it deserves to be featured.
- Provide Supporting Materials: Include high-resolution screenshots, videos, and any other materials that showcase your game’s best features and gameplay.
- Stay Patient: The App Store review process can take time. Be patient and continue to engage with your audience.
5. Maximize Your Post-Feature Impact
Getting featured is a huge accomplishment, but it’s only the beginning. To maximize the impact of your feature, you need to be prepared to capitalize on the increased exposure.
- Promote Your Feature: Once your game is featured, spread the word! Share the news on your social media channels, website, and any other relevant platforms.
- Monitor Performance: Track your app’s performance metrics closely, including downloads, reviews, and user engagement. Use this data to identify any issues and optimize your app further.
- Keep Creating Engaging Content: Continue to create engaging content that will keep players coming back for more. This could include new levels, updates, events, or challenges.
6. Collaborate with Apple
Building a strong relationship with Apple can increase your chances of being featured. Engage with Apple and demonstrate your commitment to creating high-quality games.
- Attend Apple Events: Attend Apple events and conferences to network with App Store editors and other developers. This is a great opportunity to learn about the latest trends and share your vision for your game.
- Engage with Apple Support: If you have any questions or concerns about your app, reach out to Apple Support. They can provide valuable insights and guidance.
- Stay Informed: Stay informed about the latest updates and guidelines from Apple. This will help you ensure your app meets the latest standards and criteria for features.
7. Be Persistent and Don’t Give Up
Getting featured on the App Store is a challenging process. But don’t give up if your app isn’t featured right away. Continue to optimize your app, build buzz, and engage with Apple. Persistence and a strong commitment to creating a quality product will pay off in the long run.
8. Focus on Quality and Engagement
Ultimately, the most important factor for getting featured is creating a high-quality game that players love. Focus on creating an engaging experience that keeps users coming back for more.
- Polished Gameplay: Make sure your game is well-designed, bug-free, and enjoyable to play.
- Unique Selling Points: Highlight what makes your game different and stand out from the competition.
- Player Feedback: Actively seek out feedback from players and use it to improve your game.
9. Learn from Other Featured Games
One of the best ways to learn what Apple looks for in featured games is to analyze other successful games. Examine their app listings, gameplay, and marketing strategies.
- Analyze App Store Features: Take note of the games that are currently being featured and identify the common themes and features.
- Study App Listings: Pay attention to the keywords, screenshots, and descriptions used by featured games.
- Look at Marketing Campaigns: See how featured games are promoting themselves and building buzz.
10. Don’t Be Afraid to Experiment
The App Store landscape is constantly evolving. Don’t be afraid to experiment with different approaches to see what works best for your game.
- A/B Testing: Test different versions of your app listing, screenshots, and marketing campaigns to see what resonates with players.
- New Features: Continually update your game with new features and content to keep players engaged.
- Engage with the Community: Be active in gaming communities and forums to learn from other developers and players.
Conclusion
Getting your mobile game featured on the App Store is a valuable achievement that can significantly boost your game’s visibility and downloads. By following these steps, you can increase your chances of getting featured and reach a wider audience of potential players. Remember to stay persistent, focus on quality, and learn from other successful games. Good luck!
